CUT A WAY ON-LINE AND OFF-LINE: NEW DIGITAL FORMS OF FILM DISTRIBUTION IN THE BALKANS

The current situation of the audiovisual markets in almost all Balkan countries is facing with lack of innovative distribution strategies for European films. As a result, films from European countries can only be seen at some of the bigger film festivals. This project marked the first time that the day-and-date release in cinemas and on VOD platform in North Macedonia, Albania and Croatia in 2016. It was one of the 10 projects from a total of 31 submitted online distribution projects that in 2016 received support from MEDIA’s Creative Europe program. The project was supported thanks to the evaluation of a group of external experts according to the propositions in the call. The decision was made on the basis of the quality of the project, the position in relation to the other reported projects and the available budget. The project was realized in cooperation with partners from Albania and Croatia. The same project in 2017 again received the support from MEDIA. This time, apart from the Cinesquare.net platform as partners in the first multi-territorial online screening of films in 2018, the platform Pantaflix enters.